My favorite thing to ask is not "How" but "Why". I design to solve real problems in the real world, not problems that are unvalidated. I take pride in and enjoy discovering insights and synthesizing research. To me design is a science and I treat it as such.
Transparent to the users. Transparent about your business. Building a sense of trust as a person and as a designer is the first step in creating successful products. I believe designers should own their process, including their failed prototypes, and be able to discuss how it can be improved.
To build a sense of trust, every element of a product from the design to the value proposition need to be genuine and consistent. Consistence is the north star during chaos.
The most innovative products focus on delivering the one thing that they do best. Dieter Rams once said "Good design is as little design as possible.” As a designer, my goal is to help my clients define what their core value is and how to show it in the design.
All great products are made by the collaboration of good team-players. There is no place for ego during a design process. Not everyone is a designer but everyone can be creative. By having diverse experiences and opinions, teams can solve problems that seem impossible.
I look at the world through a curious lens. Rather than hastily label matters as black and white, I strive to understand why they are what they are. I genuinely love observing and trying to understand people and objects everywhere I go.
My journey to become a designer started when I graduated with a Bachelors Degree in Business Administration from California State University, Fullerton. I’ve always loved business and helping organizations grow. However, I was struggling to choose which business-related career path I should pursue. Until one day, I picked up a book called "The Design of Everyday Things” by Don Norman. I became fascinated by the idea that every man-made objects in the world is created by choice. I realized the power of design in every aspect of our lives.
I started to read and learn more about design on my own. I fell in love with the concepts. After just a short period of time, I got my first design job at an agency in New York City. In 2018, I received a scholarship for a Masters at Parsons School of Design in NYC. My focus at Parsons was digital product design. My time at Parsons shaped my design principle of valuing sustainability and transparency in design.
I am currently working at Utility NYC, an exciting digital agency in Manhattan. My day-to-day job involves consistent collaboration in helping companies define and improve their products.